The first panel focusses on the strategy and programming used to improve the culture and tourism of a city, maintaining creative excellence and relevance. Martin Green, keynote speaker will also be involved in the discussion.
Martin Green CEO & Director, Hull 2017 UK Capital of Culture
Martin Green has earned an international reputation for delivering world class, large-scale events. As Head of Events for then Mayor of London Ken Livingstone, he produced more than 60 events, including the City’s New Year’s Eve celebrations.
In 2008 Martin was appointed Head of Ceremonies for the London 2012 Olympic and Paralympic Games, where he oversaw the delivery of the Welcome and Medal ceremonies, Torch relays and Opening and Closing Ceremonies of the Games. He recruited Danny Boyle and other artistic directors and hand-picked the artists, production and back-of-house teams that showcased the best of British culture on a global stage.
His latest post as Director of Hull UK City of Culture 2017 sees him leading the delivery of a curated 365 day programme of transformative Culture as a major regeneration programme for Hull and the UK’s cultural quadrennial. Martin is an advisor to the ceremonies team at the Tokyo 2020 Olympic and Paralympic Games, to Birmingham’s bid for the 2022 Commonwealth games and the Executive Producer of Edinburgh’s Hogmanay celebrations 2017.
Eliza Reid - Director, Iceland Writers Retreat
Eliza Reid is co-founder of Iceland Writers Retreat, an annual event that is comprised of small-group workshops on the craft of writing and cultural tours designed to introduce people to Iceland’s rich literary heritage. Eliza is also a writer and editor; she was a staff writer at Iceland Review magazine and editor of Icelandair’s in-flight magazine from early 2012 until mid-2016. Eliza grew up near Ottawa, Canada and moved to Iceland in 2003. Eliza’s husband, Guðni Th. Jóhannesson, took office as President of Iceland on 1 August 2016, and she became the country's First Lady. As First Lady, she is active in promoting Icelandic literature, gender equality, and several other issues. The couple has four children together.
Sif Gunnarsdóttir - Director, Nordic House in The Faroe Islands
Sif Gunnarsdóttir is currently the Director of The Nordic House in The Faroe Islands, a cultural institution run by The Nordic Council of Ministers.
Sif took the post in the beginning of 2013, but before that she had from 2007 – 2013, been director for Visit Reykjavik, a destination marketing organisation run by the City of Reykjavik, which also planned and ran many of the city’s most popular festivals , e.g. Reykjavik Culture Night, The Winter Lights Festival, Museum Night, The Festival of the Sea, The Childrens Cultural Festival and many more.