A creative new Audio and Visual project that enables the fast prototyping of creative ideas through noncompetitive collaboration.
Einkofi Productions in partnership with Factory Light Festival in Slemmestad, Norway are proud to present De:Lux a new platform for developing and maintaining the AV installation creative community in Iceland and Norway. It is a series of non-competitive collaborative creative events taking place in Akranes and Slemmestad, where visual and sonic artists from the two countries are partnered up to deliver a time-bound light and sound installation challenge over 72 hours, resulting in a guerrilla light trail through unique locations in each town.
The aim is to provide artist mobility experiences, enable skill-sharing and hands on experience with new technologies, build new opportunities for artists to create silo-breaking work and put the focus back on creative ideas over and above expensive equipment. At its core is using modern digital creative technology as tools rather than the medium and the mantra forged by the Kino-Kabaret film movement “Do well with nothing, do better with little, but do it now!” - that means to REALISE creative ideas, without any budget and within a very short time constraint.
Timed to coincide with two major winter festivals in both countries the project will invite projection artists (animators, mappers, projection specialists) from the Factory Light Festival community in Norway to Iceland to collaborate with Einkofi’s community of Icelandic musicians. Prior to the project kick-off the production team has cleared a series of locations for guerrilla light and sound installations across the host city, the Audio and Visual artists will then go through a brief matchmaking exercise to create an Icelandic/Norwegian team before drawing one of the pre-prepared locations from a hat which will become their challenge canvas for the weekend. The teams then have 72 hours to create an all new intervention for exhibition as part of a guerrilla lighting trail – drawing on whatever resources they can muster from their own networks, suppliers, family, friends and their De:Lux peers.
Anton Águstsson is a Reykjavik-based composer, designer, and author exploring the synaesthetic intersection of sight and sound. Anton performs and produces his music under the name Tonik Ensemble and vocal collaborators on his 2015 debut album 'Snapshots' included Icelanders, Hörður Már Bjarnason, who has been part of the Tonik live set since 2012, Jóhann Kristinsson and Icelandic icon Ragnhildur Gísladóttir. His music explores the vast expanse of the electronic spectrum with the soundscape becoming a mix of electronics and the more organic live instruments. As a composer, Águstsson discovered early that color has a strong influence on the end result. The gap between sound and sight fades away when songwriting resembles more the process of painting on canvas.
A native of Reykjavík, Iceland, Hafdís Bjarnadóttir started playing electric guitar at the age of 12. She was soon performing in bands and writing her own music, with an initial focus on rock and folk. In 2002, she graduated in jazz guitar performance from the FÍH School of Music. Keen to develop her compositional voice, she earned a bachelor’s degree in contemporary composition from the Iceland Academy of the Arts in 2007 and a master’s degree from the Royal Danish Academy of Music in 2009. She has a reputation for breaking down barriers between different genres of music, and received wide acclaim in 2015 for her "Sounds of Iceland", a journey through Iceland made up of a series of field recordings of the natural sounds of waterfalls, birds, lakes, the sea and geysers.
Ingrid Solvik is an Oslo-based artist and scenographer, working within a wide range of techniques and visual expressions. She has studied at The Norwegian Film School and has a Master in Bio-Digital Architecture at ESARQ in Barcelona, a study focusing on digital production methods and alternative solutions for the future. Her works include video projections and animations, sculptural and kinetic installations, as well as scenography for stage and film. Recurring themes in her works relate to human/machine/nature-relationships. The expression is often playful, but with somber undertones.
Reidun is an artist, art director and creator. She has a bachelor in visual communication and has since studied Interactive Art Direction at Hyper Island in Stockholm. After her studies, she worked for Moment Factory in Montreal, one of the world's leading companies in interactive multimedia installations and stage shows. Reidun works and experiments with various media and techniques to create her work. During her time at Moment Factory she helped create the largest immersive multimedia installation of any airport in the Americas, at Los Angeles International Airport. Reidun contributed with ideas, mock-ups, and for the interactive portals she also designed a series of four different stringed instruments based on different flight destinations and passenger movements.