[vimeo vimeo.com/12236680] Great promo video for Iceland using music from Emiliana Torrini, one of the most charismatic live performers I've ever seen.
Inspired By Iceland have happily admitted borrowing from Where the Hell is Matt but the addition of helicopter shots and an unusual amount of sun in the North Atlantic takes this campaign to the next level.
Fired out via Facebook/Twitter etc. etc. to just about every Icelander I know with instructions to pass it on, makes for a great use of social media.