From the neglected back alley to the high-rise tower block, Urban Gardening showed how green fingers and green thinking transforms city spaces into an urban oasis.
This fun exhibition was an interactive family show dedicated to putting a breath of fresh air into towns and cities, a place where families could learn together about turning their corner of the city into a productive space. It inspired people to green their local environments and helped visitors discover just how easy and satisfying urban gardening can be.
The journey of the exhibition took visitors from an inner city balcony through city streets and public spaces to the residential fringes of the city, demonstrating how even the least green-fingered city dweller could become an urban gardener. Each zone showed how to create gardens in unusual spaces – from the smallest windowsill to the transformation of a whole street.
Long recognised as Britain’s greatest contribution to the visual arts, the exhibition explored how gardening has spread around the world as a vibrant and increasingly important artistic medium. Established work from artistic visionaries such as Hundertwasser were featured alongside cutting edge architectural visions of how urban spaces can be transformed into living machines.
Visitors learned how to install and care for their own green roofs and living walls, and gained exclusive access to the latest urban gardening products direct from designers dedicated to greening our cityscapes and living spaces. Featured techniques include guerrilla gardening, seed bombing, lazy gardening for the hardened urbanite, and a range of workshops demonstrating how to grow your own food wherever you live.
Inspiring examples of urban gardening from around the world came from places as diverse as Seoul, Toronto, Melbourne and Saigon, with special attention paid to the organic local food growing revolution that has swept across Cuba in the wake of peak oil. All of these far flung examples were backed-up by inspiring local success stories of urban gardening in action, showing visitors that local food production and inspiring green spaces can exist anywhere – even on their own doorstep.
Urban Gardening presented a unique marketing opportunity that encouraged visitors to engage with the environmental message of the exhibition, even before they walked through the door. Urbis’ high profile media campaign saw the exhibition feature nationally in The Guardian, Horticulture Week, The Landscaper and Amateur Gardener as well as across all local news outlets. Sunflower seed packets encouraged potential visitors to get gardening, and replaced traditional flyers – while advertising bikes carried the message around Manchester.
Urban Gardening was curated by Curated Place in collaboration with a wide range of nationally renowned Urban Gardening experts.
“The Chelsea Flower Show for the urban eco warrior” – The Observer