Something a bit more digital from the Curated Place archive - a piece we developed off the back of our work on the 2011 Future Everything festival.
Wanting to get away from dry documentation of events that so often ends up as digital landfill, lacking impact after the event, we developed an idea for series of films taking highlights of the festival into an abstract micro-documentary format that would prime our audiences for the next festival.
Giving a teasing insight into the artwork showcased at the preceding festival and synopsising the ideas that were discussed, we developed a format for a marketing campaign that was built around a series of five short interlinked films - each of a duration that responded to how people actually digest digital media. By building a story about the broader impact and concept of the festival we aimed to create a sense of anticipation around 2012 using more than just advertising budget alone. Simultaneously we wanted to create a more usable resource from the footage captured in previous incarnations of the conference by giving some order and rationale to the archive and presenting a way in to the often jargon-filled world of digital culture.
The first film featured highlights from interviews carried out with Chris Speed and Bill Thompson exploring the dawn of digital thinking and the impacts for society as a whole. Far from just been about the technology it shows how the digital revolution changes how we think, act and relate to one another. Although abstract the teaser film was linked to the source interviews - all carried out with a clear vision and purpose as part of a medium-term strategic plan to develop the documentation and distribution of the festival's resources - along with a curated digital resource pack.
Although only ever rolled out as a pilot/proof of concept at Future Everything we've now developed a solid format for for turning the documentation of one-off events into a resource that reaches beyond established audiences and will be something you'll be able to see us extend on the new Curated Place site (from Monday) around our work on this year's Liverpool Biennial.
An example of the source footage from Chris Speed where he expands his ideas outlined in the micro-doc. We wanted to hook people in with a brief film then give them access to more in-depth content.